Visibility for the right people.

We combine search optimisation, targeted campaigns and content so your business is found at the right moment and the impact can be measured.

Näsinneula tower and Särkänniemi across Lake Näsijärvi

Marketing and SEO are done in the same team, and from the same data, as our other services.

It is not only about clicks, but about turning visitors into customers.

  • Technical and content SEO
  • Content strategy
  • Paid campaigns
  • Email and lifecycle messaging
  • Measurement and reporting

What marketing and SEO answer

  • The site is not found in search

    The right keywords and content are missing.

  • Campaigns are not targeted

    Paid visibility does not reach the right audience.

  • Content is filler

    Texts lack the detail your audience actually benefits from.

  • Impact is not visible in numbers

    Results are not measured, so activity cannot be improved.

How the work is done

  1. Search engine optimisation (SEO)

    Keyword and search-intent research, technical SEO, on-page optimisation, content architecture, metadata, structured data and internal linking.

    Example

    For example a service company’s site where each service has its own page matching a search intent.

  2. Targeted digital campaigns

    Paid search and paid social: campaign structure, audience segmentation and continuous testing against your goals.

    Example

    For example launching a new service or product to different audience segments.

  3. Content marketing

    Content strategy, landing pages and conversion-focused content built on search data and product or customer material: articles, comparisons and guides.

  4. Email marketing

    Email and lifecycle messaging: segmentation, abandoned carts, seasonal campaigns and customer engagement.

  5. Measurement, testing and reporting

    Tracking, conversion measurement, A/B tests and search visibility monitoring, resulting in regular reports and improvement proposals.

Why visibility matters

  • Credibility

    Businesses that rank well in search results are seen as trustworthy.

  • Higher-quality leads

    Better visibility brings more suitable visitors to your site.

  • Sustainability

    Organic visibility lasts longer than paid campaigns.

The Verkkolynx difference

  • Analytics, website and content in one team: search data, user data and product data guide the same decisions. We also have experience of large sports product datasets.
  • SEO is part of the technical structure: site, product data and content are designed together.
  • We measure what affects the business and optimise continuously.

In practice

  • Multilingual SEO in Finnish and English, French on request, and local search visibility
  • Paid campaigns on Google Ads, Facebook Ads and LinkedIn Ads
  • Social media marketing, influencer collaboration and brand strategy
  • Regular reports: traffic, conversions, clicks and engagement
  • Content architecture, metadata and structured data
  • Search visibility monitoring and testing

Is your business found for the right searches?

Tell us who you want to reach and where. We will review the current situation and suggest what to do first.