An online store whose systems work.
We develop a store’s product data, catalog structure, pricing, search and integrations, and build internal tools to manage them when needed.
An online store’s results are often decided behind the scenes: is the product data accurate, can products be found, does pricing follow the market, and does information move between systems without manual work.
Behind the work are historical and current datasets we have compiled and organised across industries such as sports, retail and technology.
- Product data
- Taxonomy
- Pricing algorithms
- Search and recommendations
- Integrations
What this answers
Products cannot be found
Weak taxonomy and search hide the right products from the customer.
Product information is scattered or inaccurate
Incomplete descriptions weaken trust and the quality of sales data.
Prices do not follow the market
Campaigns and seasons go unexploited when it comes to profitability.
Maintaining products is manual work
The same information is updated by hand in several places.
Inventory does not match demand
Overstocking and understocking eat into margin.
Purchases are abandoned
Complicated navigation and checkout drive buyers away.
What we build and optimise
Product data and structured product information
Clear, accurate product information structured so that it can be searched, compared and updated.
Taxonomy and catalog structure
Categories and attributes that make products discoverable and manageable.
Pricing algorithms
Automatic price changes to stay competitive and to manage profitability in campaigns and peak seasons.
Search and recommendations
Search functions and recommendations that help the customer find the right product.
ExampleGear comparison or personalised product recommendations.
Inventory-related analysis
Demand forecasting and avoiding over- or understocking.
Product information automation
Importing, transforming, enriching and updating product data as automated workflows.
Integrations and marketplace workflows
Connecting the store, inventory systems, marketplaces and internal tools through APIs.
Internal merchandising tools
An interface where the team manages products, prices and content without manual work. Built when needed.
Customer journey optimisation
Easy navigation, fewer abandoned purchases, mobile-friendly design and intuitive checkout.
Why staying current matters
Credibility
Customers trust platforms with the latest products and accurate information.
SEO benefits
New, well-described products improve visibility in search results.
Better sales data
Accurate product information helps you understand trends.
The Verkkolynx difference
- Taxonomy, product data and pricing from a team that can also build the tools and integrations around them.
- Data-based decisions: analysis guides pricing, assortment and inventory.
- Automation reduces manual work in product data maintenance.
Also, when needed
- Adding ecommerce features to an existing site: carts, payments, inventory management and customer accounts
- Content production for product descriptions and marketing materials
- Payment security and PCI DSS requirements on ecommerce platforms
What takes the most time in your store?
Tell us what is maintained by hand in your store or what does not work. We will say what can be optimised and what is worth building.